Client interviews are a skill we learn over time. Even the most timid of creative professionals can learn to enjoy them. But there’s one question that makes the stoutest of consultants stutter and stammer. “What’s your budget?”
For years, I unknowingly handled proposals the wrong way. I made the same mistakes time and time again, and because I didn't know any better I just kept doing it. This lead to me working harder than I needed to, losing proposals that I should have won, and worst of all, scrambling to find more prospects because I wasn't closing the ones that I had.