I recently interviewed Ilise Benun of Marketing Mentor. Ilise has worked with creative professionals for over 25 years and offers fantastic insight into the thought processes of creative folks like you and me. In our audio interview we focus on proposals and the importance they play in our businesses. Ilise tells us; What makes a great proposal great, and how can you skip the newbie mistakes that so many of us have made.
Sending out proposals is scary. You imagine all those other more experienced consultants sending out exquisite proposals, written on rolled gold and delivered by carrier pigeon. You know it’s all in your head, but doubt creeps in and you begin to second-guess yourself. All of a sudden the Total that only five minutes ago seemed so reasonable, now seems outrageously expensive. No one will ever pay that!