The more I learn about business and design, the less importance I give to aesthetics. Design is a distraction. Don’t hate me yet! There’s so much more to a successful business than just good design. Design needs a reason to exist, a purpose. By itself design is art, and I’m no artist. I’m not saying you should neglect your design skills, but I would suggest there are more important aspects to our profession. Designer's need to put business goals before pixels as results will trump a pretty design any, and every day of the week.