Setting your agency’s rates is never an easy task. In this article, we’ll show you how to determine rates that are right on the money.
Sending out proposals is scary. You imagine all those other more experienced consultants sending out exquisite proposals, written on rolled gold and delivered by carrier pigeon. You know it’s all in your head, but doubt creeps in and you begin to second-guess yourself. All of a sudden the Total that only five minutes ago seemed so reasonable, now seems outrageously expensive. No one will ever pay that!
The more I learn about business and design, the less importance I give to aesthetics. Design is a distraction. Don’t hate me yet! There’s so much more to a successful business than just good design. Design needs a reason to exist, a purpose. By itself design is art, and I’m no artist. I’m not saying you should neglect your design skills, but I would suggest there are more important aspects to our profession. Designer's need to put business goals before pixels as results will trump a pretty design any, and every day of the week.