Deciding whether to niche your services or keep them generalized is not easy. Find out which one is right for your agency.
For the second of our Nusii Interviews I spoke with Marketing Director Jake Jorgovan. Jake is an extremely talented guy who over the years has worn many hats...Today he's an author, teacher, mentor, illustrator, designer and much more. So grab a coffee, sit back and listen to Jake's story.
There are two kinds of freelancers in the world. Those who work with a specific clientele, and those who serve a wider audience. The niche folks are pro niche and the generalists are pro generalist. But is there a wrong option? Which are you, niche or generalist?
SWOT analysis began as a way to analyse internal and external factors that can directly or indirectly affect businesses. Internally, it looks at Strengths and Weaknesses; externally at Opportunities and Threats. Do you know what your current strengths and weaknesses are, or how opportunities and threats can affect your business? No? Read on to find out how SWOT analysis can get your business into gear.