When creating a product or service, many businesses use customer personas to target their ideal customer. As freelancers and small business owners, we’re also selling a service - our skills and expertise. But have you thought about your "ideal client"? Are you marketing to them?
If you get a decent flow of traffic to your website then you'll know how difficult it can be to convert visitors into customers. Building your client pipeline is a significant challenge, and unless you have a particularly high conversion rate most visitors will leave and disappear forever. Pretty brutal, right?