I recently had the displeasure of taking a trip to Ikea. I do my best to limit these trips to once or twice a year. It is not one of my favorite places, I loathe Ikea, truly.
In our endless search for the perfect client we inevitably send out a lot of proposals, lots and lots of proposals. But how many of them are winners? We invest valuable time in writing and designing them, time that we hope will further our careers as designers and help to take us closer to creating the perfect pitch and a winning proposal.
It's hard to believe, but freelance designers make mistakes, mistakes of such epic proportions that they should be deemed "freelance sins", and I'm as guilty as the next. I'm not referring to those little mistakes, like a poor choice of colour or whether you're a PC or Mac, I'm referring to mistakes that affect our livelihood as freelance designers. Today I want to talk about five of those sins.
Getting things done can be difficult. In a busy world we have so many things competing for our time. The time management gurus say, "If you don't have the time, make it", but we can be own own worst enemies. Being productive means being responsible for your time. Sometimes we need a well intentioned kick up the backside to get us moving in the right direction.
Steve Martin once said that being great was easy, it's being consistent that's hard. How many times do we wish we could repeat past triumphs only to fail, or come up short? As creative people we're called upon to use our skills on a daily basis, but inspiration or greatness doesn't always answer... The good news? most clients will put consistency over greatness any day of the week.
For those who are starting out in the creative sector, the importance of choosing the right name can be daunting, but perhaps an even bigger challenge is categorising yourself as a creative entity. How do you want to be perceived by potential clients? How do you want to perceive yourself as a creative? Will you be a Freelancer, a Studio or an Agency?