Essential software for designers

I recently put the question to the designer folk of Twitter: "Which software do you use on a daily basis, what's essential?" And what do you know? I got a response! Every designer has their secret arsenal of essential design apps, so I thought it would be useful to share some of them in a "best of" post. Feel free to add any I've missed in the comments. So in no particular order; here's the "Essential software for designers" list, 2014.

How branding can help your freelance business

Going head-to-head with established freelancers can be a daunting prospect. How do you get clients to notice you and then choose you over a competitor? Regardless of your experience, a brand can help set you apart from the crowd, make you memorable and lend credibility. If it’s targeted at the right clients, it might just help land you that first freelance contract.

Five deadly sins of a freelance designer

It's hard to believe, but freelance designers make mistakes, mistakes of such epic proportions that they should be deemed "freelance sins", and I'm as guilty as the next. I'm not referring to those little mistakes, like a poor choice of colour or whether you're a PC or Mac, I'm referring to mistakes that affect our livelihood as freelance designers. Today I want to talk about five of those sins.