If there's one thing guaranteed to ruin your day, it's losing out on a contract. Rejection smarts. But wouldn't it be nice to know why you lost out? Wouldn't you like to know why all those hours spent writing kick-ass proposal were wasted?
Companies like Apple epitomise simplicity. Others like Yahoo walk their own path. Apple takes away, Yahoo adds. Apple offer simple solutions to sometimes complex problems, Yahoo... There is only so much information that can be of use at any one time.
In our endless search for the perfect client we inevitably send out a lot of proposals, lots and lots of proposals. But how many of them are winners? We invest valuable time in writing and designing them, time that we hope will further our careers as designers and help to take us closer to creating the perfect pitch and a winning proposal.
It's hard to believe, but freelance designers make mistakes, mistakes of such epic proportions that they should be deemed "freelance sins", and I'm as guilty as the next. I'm not referring to those little mistakes, like a poor choice of colour or whether you're a PC or Mac, I'm referring to mistakes that affect our livelihood as freelance designers. Today I want to talk about five of those sins.