Prospecting shouldn’t consume all of your time. Follow these tips and you’ll close more deals in less time by prospecting more effectively.
The single biggest mistake consultants make in writing proposals is rushing to get them to prospects. We rush because we all have a some deep seated fear that if we don’t get the prospect a proposal fast they’re going to find someone else and of course this is the last prospect we’ll see for a while. That fear is a lie we tell ourselves and it causes us to skip so many questions we need answers to. You will get more prospects and you will land more work, so before you write your next proposal...
Stop wasting your time on prospects that may never go anywhere. Learn how to find ones that will turn into high quality leads today!
If expectations are not properly set in the early stages of a project, things can get pretty messy. Learn how to set realistic expectations every time.
Communication in business is important, when you're a freelancer it's crucial. There's nobody between you and your client, you are your own resources manager, HR consultant and creative mastermind. When a client has questions it’s your job to read between the lines and ease any concerns they might have. Every step of the freelance-client relationship benefits from strong communication. Whether it’s the initial consultation, contract, project timeline or delivery of final product, communication is key.
Sending out proposals is scary. You imagine all those other more experienced consultants sending out exquisite proposals, written on rolled gold and delivered by carrier pigeon. You know it’s all in your head, but doubt creeps in and you begin to second-guess yourself. All of a sudden the Total that only five minutes ago seemed so reasonable, now seems outrageously expensive. No one will ever pay that!
One of the worst things you can do when engaging a potential new client is fall into “geek speak” mode. It’s a real turn off… If you've ever tried to buy a car then you’ve probably experienced something similar, "The full frontal buzzword attack".
If you’re reading this then chances are your proposals are under-performing and you don’t know why. As designers we dislike writing proposals. We worry about all sorts of things: Am I too expensive? Am I too cheap, too eager, too slow to respond, have I understood the client, do I even know if I can provide real value…? The list is endless. But you might be surprised to hear that most proposals don’t fail because they're priced to high, too low or look like they were thrown together in Word. Most proposals fail because they...
Let’s not beat around the bush. Nobody likes writing proposals. They eat away at billable time. They can be tedious, and a portfolio is all you need anyway, right? UUUURHHH! WRONG. An amateur designer can make do with the traditional “quote email”, the one that says, “That’ll be $3,500, please”. But a professional sets themselves apart. A professional woos their client with a project proposal.
Whether you're a one person show, a design studio of two or an international agency there are always ways to improve your business. Finding more efficient processes to manage a particular task can often be trial and error. I've tried so many software solutions over the years I don't remember half of them. If you want to run your business efficiently, reduce hours spent on repetitive tasks and claw back billable hours then it's a good idea to find the right software for the job. In most cases software as we knew it has ceased to...