Running an agency involves a variety of different tasks, one of them being handling clients who don't pay on time. It’s one of those difficult pieces of business people don’t often talk about, but today we're doing it.
I recently asked some of our customers at Nusii how we could help them win more business. The quality of replies was amazing, but one stood head and shoulders above the rest. “How do you deal with that first client meeting? What do you say, how do you get the information you need to write a great proposal?”
Proposals are fundamental to the success of any new client project. Without them you have no clear objectives. You also have nothing to measure your success against. Perhaps more importantly, without a proposal your client has no idea whether you understand their problem.