In this first episode of The Creative Business Podcast I talk to Marcus Blankenship. Marcus is a former agency-owner who now works as a business coach to digital agencies who need help growing and managing their software teams. Marcus has a huge amount of experience in people management and drops some real knowledge bombs in this episode. Be sure to take notes!
Most growing agencies don’t have massive budgets to spend on promotion. That’s why planning and creativity are a must. Use these tips to get started:
You didn’t become a consultant because you love bookkeeping (that is, unless you are an accounting consultant). Because time spent on bookkeeping is usually un-billable time, it is important to minimize the amount of time it takes to keep your financial house in order, maximizing the profitability of your business.
There’s a crucial piece to your agency that you may be overlooking, and it’s within your sales team. Do you know if your team is selling the same specific information for your services? Explaining the right product specs? As your sales team begins to grow, it’s important to create a system to ensure the right information is being used, and it doesn’t need to be complicated.
Hands-off leadership is key to creating a strong, highly-functioning team. While it's a challenge, creating a culture built off of this principle is worth it. Your agency is growing, your teams are creating some amazing work, and you have new clients every month, but you’re barely hanging on. Each day is filled with meetings and check-ins, which means you don’t have time for the business development you want.
Mistakes happen; it’s how you handle them that makes the difference. We’ll show you how to bounce back when your agency drops the ball:
When set up properly, your website will convert potential customers around the clock. The key is establishing trustworthiness. Here’s how to do just that:
If it feels like you’re constantly playing catch up, it may be time to scale up your consulting business. We’ll show you exactly how to tackle this: