Companies like Apple epitomise simplicity. Others like Yahoo walk their own path. Apple takes away, Yahoo adds. Apple offer simple solutions to sometimes complex problems, Yahoo... There is only so much information that can be of use at any one time.

The todo list is a great example of a solution to a problem, that becomes a problem in itself. A todo list is essentially a pen and a piece of paper. We jot down the things we need to get done and we cross them off as we go... at least that's what a todo list used to be. Apps like Things, Wunderlist and Don't forget the Milk have taken these tasks to a new level. They've made completing tasks (more) complicated. They've given you a learning curve on top of the todos you already had.

Are you offering too many client services?

I spoke to a nusii subscriber today. He commented how he'd tried several online proposal services, and they all asked too much of him. They required a learning curve that he wasn't prepared to commit to. They were adding more work to an already busy schedule.

Narrowing the focus of a service or product can actually increase appeal and bring you more clients. The days of all-in-one apps seem to be numbered, people want solutions to specific problems. The swiss army knife has no place in modern business (did it ever?).

Are you forcing your clients to learn too much?

The forced learning curve doesn't only apply to apps or services, often we present our clients with too many options on our websites. We give them information overload. To quote Steve Krug, "don't make me think."

And rightly so, if you're looking for a solution to a mundane problem, people want a simple solution. Leave complicated solutions to the enterprise sector.

The amount of companies that fall into the one more feature trap is staggering. We would be better off solving one problem, well.

Good luck!

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