As you've no doubt realized at one point or another, interviewing clients is a key piece of your business. Freelancing is not just the work itself; freelancing is also business development. Client interviews are paramount to your success!
There’s a crucial piece to your agency that you may be overlooking, and it’s within your sales team. Do you know if your team is selling the same specific information for your services? Explaining the right product specs? As your sales team begins to grow, it’s important to create a system to ensure the right information is being used, and it doesn’t need to be complicated.
Hands-off leadership is key to creating a strong, highly-functioning team. While it's a challenge, creating a culture built off of this principle is worth it. Your agency is growing, your teams are creating some amazing work, and you have new clients every month, but you’re barely hanging on. Each day is filled with meetings and check-ins, which means you don’t have time for the business development you want.