Networking is often an afterthought in business, and it’s understandable. To many networking means awkward conversations, but it can be so much more. If you want to continue to grow as a creative agency, you need to be networking, period.
There’s a crucial piece to your agency that you may be overlooking, and it’s within your sales team. Do you know if your team is selling the same specific information for your services? Explaining the right product specs? As your sales team begins to grow, it’s important to create a system to ensure the right information is being used, and it doesn’t need to be complicated.
Deciding whether to niche your services or keep them generalized is not easy. Find out which one is right for your agency.
Over the years I've worked with a lot of different service-based businesses. I also own a service-based business. In that time I've come to realize that one of the single biggest challenges is finding an automated, systematic way of getting consistent clients. I don't think I've ever talked with a single service provider who hasn't gone through "feast and famine" mode. You may also call it the “roller coaster”.