As you've no doubt realized at one point or another, interviewing clients is a key piece of your business. Freelancing is not just the work itself; freelancing is also business development. Client interviews are paramount to your success!
Networking is often an afterthought in business, and it’s understandable. To many networking means awkward conversations, but it can be so much more. If you want to continue to grow as a creative agency, you need to be networking, period.
There’s a crucial piece to your agency that you may be overlooking, and it’s within your sales team. Do you know if your team is selling the same specific information for your services? Explaining the right product specs? As your sales team begins to grow, it’s important to create a system to ensure the right information is being used, and it doesn’t need to be complicated.
Prospecting shouldn’t consume all of your time. Follow these tips and you’ll close more deals in less time by prospecting more effectively.