A common problem for those new to writing proposals is knowing what to actually write. What the hell should you include in a proposal anyway? Too many clients are lost to poorly written proposals and that needs to stop. Today I'm going to tell you the secret(s) to winning more proposals.
Today is a very special day for me. It’s day number 486 since I began work on what started out as a small side project. This side project launches today and is Nusii; Beautiful Proposals, Simplified. Nusii is online proposal software for creative professionals. It’s built from the ground up to help professionals like you and I win back billable hours and close more deals, faster.
In this week's Ultimate Guide to Proposals series I talk to Nick Hance. Nick is head honcho over at Reenhanced and has some great ideas on proposals and the process behind them. Nick is all about the business, and what better perspective to approach a proposal from.
The more I learn about business and design, the less importance I give to aesthetics. Design is a distraction. Don’t hate me yet! There’s so much more to a successful business than just good design. Design needs a reason to exist, a purpose. By itself design is art, and I’m no artist. I’m not saying you should neglect your design skills, but I would suggest there are more important aspects to our profession. Designer's need to put business goals before pixels as results will trump a pretty design any, and every day of the week.
When a potential project comes through the door it’s easy to get excited and throw yourself straight into a proposal. You think how much you need this job, how the bills are stacking up and how this will be the last client to ever contact you. The problem with this initial frenzy is that you’re in “I” mode.
One of the worst things you can do when engaging a potential new client is fall into “geek speak” mode. It’s a real turn off… If you've ever tried to buy a car then you’ve probably experienced something similar, "The full frontal buzzword attack".
So, if most proposals fail due to a lack of understanding, what you're probably asking yourself is “How can I understand what the client needs?” And that’s what today's post is about. Client interviews…
In this week's ultimate guide to proposals series I talk to Marcus Blankenship. Marcus is former CEO of a successful agency in the States. With 18 years of experience and a $750-million track record of success, I figured he'd be a great guy to help us learn what makes the ultimate proposal.
If you’re reading this then chances are your proposals are under-performing and you don’t know why. As designers we dislike writing proposals. We worry about all sorts of things: Am I too expensive? Am I too cheap, too eager, too slow to respond, have I understood the client, do I even know if I can provide real value…? The list is endless. But you might be surprised to hear that most proposals don’t fail because they're priced to high, too low or look like they were thrown together in Word. Most proposals fail because they...
Let’s not beat around the bush. Nobody likes writing proposals. They eat away at billable time. They can be tedious, and a portfolio is all you need anyway, right? UUUURHHH! WRONG. An amateur designer can make do with the traditional “quote email”, the one that says, “That’ll be $3,500, please”. But a professional sets themselves apart. A professional woos their client with a project proposal.