Freelancing can be unnerving. You’re paid to put your work - your soul - out into the world for all to see. That said, freelancing can help you grow personally and professionally. Whether you’re looking for a full-time career or a side income, the freelance life can provide. I’m not going to sugarcoat it: beginning a freelance career is hard. It can take time to build a network, find clients, and create your brand. But believe me, it’s worth it! You get to work with people from around the world and every day is different. If you're thinking about...
When creating a product or service, many businesses use customer personas to target their ideal customer. As freelancers and small business owners, we’re also selling a service - our skills and expertise. But have you thought about your "ideal client"? Are you marketing to them?
As freelancers, it can be increasingly difficult to sit down and focus on the ever-growing to do lists. Especially with the constant connectedness of today. Social media, email, and the latest iDevice can easily grab your attention from your current project. While each of those elements are important to a business’s success, there is a time and a place. That being said, here are some tips I hope you’ll find helpful in this new year to help you remain focused and present!
If you’re anything like me then you probably devour educational material. There are an abundance of resources out there for freelancers, but sometimes nothing beats getting away from the desk and sitting down with a good book. So whether you’re a designer, developer, student, social media or sales consultant, check out our collection of 15 books every successful freelancer should read. If there are any books you feel should be on the list, be sure to leave a comment below. All excerpts are taken from the books' sales pages. Stop thinking like a freelancer Author: Liam Veitch. Read? Not yet....
One of the great things about being an independent freelancer is well... the independence. You make our own decisions and follow your own path. Sometimes though it's easy to get lost along the way.
Running a freelance business can be challenging. At any one time you're pulled in a hundred different directions. So how do you stay sane? How do you keep things in order? Well structured work flows and a reliable set of freelance tools will help you to survive and thrive.
I recently put the question to the designer folk of Twitter: "Which software do you use on a daily basis, what's essential?" And what do you know? I got a response! Every designer has their secret arsenal of essential design apps, so I thought it would be useful to share some of them in a "best of" post. Feel free to add any I've missed in the comments. So in no particular order; here's the "Essential software for designers" list, 2014.
In my seven years of freelancing, I can't recall having any client that caused me a lot of headache. I've had several prospects that did, but none of my clients really caused me trouble. Most of them paid before the invoice due date (and those who didn’t paid shortly after), they were always responsive and provided things in a timely manner, and I never had to hunt them down to get them to do something.
Going head-to-head with established freelancers can be a daunting prospect. How do you get clients to notice you and then choose you over a competitor? Regardless of your experience, a brand can help set you apart from the crowd, make you memorable and lend credibility. If it’s targeted at the right clients, it might just help land you that first freelance contract.
Have you ever felt like you're sending off proposals into the darkness? You're kind of doing the right thing and following all the standards. It's not a cold sale — your potential client clearly has an immediate need. But for some reason you already know that you're not going to land this gig. What's the problem?