Have you ever heard a prospective client ask you questions like… “My friend said I should use Ruby on Rails instead of WordPress.” “I want someone who’s really good at Photoshop, especially CS6. It’s really good.” “I want to stay away from Ruby on Rails, because it’s really expensive.” “How many years have you been doing InDesign?”
Have you ever felt like you're sending off proposals into the darkness? You're kind of doing the right thing and following all the standards. It's not a cold sale — your potential client clearly has an immediate need. But for some reason you already know that you're not going to land this gig. What's the problem?
I recently had the displeasure of taking a trip to Ikea. I do my best to limit these trips to once or twice a year. It is not one of my favorite places, I loathe Ikea, truly.
It's hard to believe, but freelance designers make mistakes, mistakes of such epic proportions that they should be deemed "freelance sins", and I'm as guilty as the next. I'm not referring to those little mistakes, like a poor choice of colour or whether you're a PC or Mac, I'm referring to mistakes that affect our livelihood as freelance designers. Today I want to talk about five of those sins.
Getting things done can be difficult. In a busy world we have so many things competing for our time. The time management gurus say, "If you don't have the time, make it", but we can be own own worst enemies. Being productive means being responsible for your time. Sometimes we need a well intentioned kick up the backside to get us moving in the right direction.
For those who are starting out in the creative sector, the importance of choosing the right name can be daunting, but perhaps an even bigger challenge is categorising yourself as a creative entity. How do you want to be perceived by potential clients? How do you want to perceive yourself as a creative? Will you be a Freelancer, a Studio or an Agency?