SWOT analysis began as a way to analyse internal and external factors that can directly or indirectly affect businesses. Internally, it looks at Strengths and Weaknesses; externally at Opportunities and Threats. Do you know what your current strengths and weaknesses are, or how opportunities and threats can affect your business? No? Read on to find out how SWOT analysis can get your business into gear.
When was the last time you got pumped about your business? I mean so excited you thought you were going to explode. If it’s been a while, or if you’ve never experienced this sense of business euphoria, now might be the time to start a Mastermind Group.
Proposals are fundamental to the success of any new client project. Without them you have no clear objectives. You also have nothing to measure your success against. Perhaps more importantly, without a proposal your client has no idea whether you understand their problem.
Designers take great pride in their portfolios. It becomes a point of pride to regularly update, redesign and generally fiddle around with them. After all, a portfolio is the gateway to your brand. It's your 24 hour calling card. So why do so few portfolios convert visitors into leads?
When we talk about setting goals we tend to think about new year's eve, promises of weight loss and failed gym memberships. But goals are something that are with us all year round. So how do we make them work for us? Do we need them and are they even relevant? I think they are, and here's why.
If you get a decent flow of traffic to your website then you'll know how difficult it can be to convert visitors into customers. Building your client pipeline is a significant challenge, and unless you have a particularly high conversion rate most visitors will leave and disappear forever. Pretty brutal, right?
It's a rare freelance consultant who doesn't dream of "bigger things". It's in our nature. We already wanted something different the day we left the office environment and boldly went where few(er) have been before. So what happens when we're ready to move past the consultancy stage? What's next on the "bigger things" list? In my case it was recurring revenue via products...the consultant's dream.
Whether you're a one person show, a design studio of two or an international agency there are always ways to improve your business. Finding more efficient processes to manage a particular task can often be trial and error. I've tried so many software solutions over the years I don't remember half of them. If you want to run your business efficiently, reduce hours spent on repetitive tasks and claw back billable hours then it's a good idea to find the right software for the job. In most cases software as we knew it has ceased to...
Have you ever heard a prospective client ask you questions like… “My friend said I should use Ruby on Rails instead of WordPress.” “I want someone who’s really good at Photoshop, especially CS6. It’s really good.” “I want to stay away from Ruby on Rails, because it’s really expensive.” “How many years have you been doing InDesign?”
Have you ever felt like you're sending off proposals into the darkness? You're kind of doing the right thing and following all the standards. It's not a cold sale — your potential client clearly has an immediate need. But for some reason you already know that you're not going to land this gig. What's the problem?