Understanding and assuaging client fears

Communication in business is important, when you're a freelancer it's crucial. There's nobody between you and your client, you are your own resources manager, HR consultant and creative mastermind. When a client has questions it’s your job to read between the lines and ease any concerns they might have. Every step of the freelance-client relationship benefits from strong communication. Whether it’s the initial consultation, contract, project timeline or delivery of final product, communication is key.

SWOT Analysis: Turn 4 letters into business growth

SWOT analysis began as a way to analyse internal and external factors that can directly or indirectly affect businesses. Internally, it looks at Strengths and Weaknesses; externally at Opportunities and Threats. Do you know what your current strengths and weaknesses are, or how opportunities and threats can affect your business? No? Read on to find out how SWOT analysis can get your business into gear. 

Revenue via products, why settle for an hourly rate?

It's a rare freelance consultant who doesn't dream of "bigger things". It's in our nature. We already wanted something different the day we left the office environment and boldly went where few(er) have been before. So what happens when we're ready to move past the consultancy stage? What's next on the "bigger things" list? In my case it was recurring revenue via products...the consultant's dream.

SaaS apps to run your design studio

Whether you're a one person show, a design studio of two or an international agency there are always ways to improve your business. Finding more efficient processes to manage a particular task can often be trial and error. I've tried so many software solutions over the years I don't remember half of them. If you want to run your business efficiently, reduce hours spent on repetitive tasks and claw back billable hours then it's a good idea to find the right software for the job. In most cases software as we knew it has ceased to...