In this episode of The Creative Business Podcast I talk to agency owner, Caroline Somer. Caroline has made a big shift in the way she runs her creative business. Listen in to find out how she's grown her business through specialising.

Following on from the interview in Episode 4 with Philip Morgan on positioning, I thought it would be great to look at a real world example. Caroline Somer, founder of a full-service design agency in the U.K. has experienced first-hand the power that focusing on a niche can bring to your creative business. We talk about how she chose her niche, the changes she went through as a business owner and how her agency has benefited from positioning itself as a 'specialist'.

Listen to today's interview with Caroline to find out more.

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Links mentioned in this weeks episode:

Somer Design
Digital Strategy School
Nusii

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