Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. She is a business coach, national speaker, the author of 7 business books and the Program Partner for HOW Design Live's Creative Business and Design Entrepreneurship program. Follow her @MMToolbox and sign up for her free email newsletter, Quick Tips here: www.marketing-mentortips.com
When your prospects review your proposal, will they choose the service provider who is the most competent or the cheapest? To write the proposal that gets the job, you need to know what they value most.