Most growing agencies don’t have massive budgets to spend on promotion. That’s why planning and creativity are a must. Use these tips to get started:
You didn’t become a consultant because you love bookkeeping (that is, unless you are an accounting consultant). Because time spent on bookkeeping is usually un-billable time, it is important to minimize the amount of time it takes to keep your financial house in order, maximizing the profitability of your business.
There’s a crucial piece to your agency that you may be overlooking, and it’s within your sales team. Do you know if your team is selling the same specific information for your services? Explaining the right product specs? As your sales team begins to grow, it’s important to create a system to ensure the right information is being used, and it doesn’t need to be complicated.
Hands-off leadership is key to creating a strong, highly-functioning team. While it's a challenge, creating a culture built off of this principle is worth it. Your agency is growing, your teams are creating some amazing work, and you have new clients every month, but you’re barely hanging on. Each day is filled with meetings and check-ins, which means you don’t have time for the business development you want.