I recently interviewed Ilise Benun of Marketing Mentor. Ilise has worked with creative professionals for over 25 years and offers fantastic insight into the thought processes of creative folks like you and me. In our audio interview we focus on proposals and the importance they play in our businesses. Ilise tells us; What makes a great proposal great, and how can you skip the newbie mistakes that so many of us have made.
SWOT analysis began as a way to analyse internal and external factors that can directly or indirectly affect businesses. Internally, it looks at Strengths and Weaknesses; externally at Opportunities and Threats. Do you know what your current strengths and weaknesses are, or how opportunities and threats can affect your business? No? Read on to find out how SWOT analysis can get your business into gear.
When creating a product or service, many businesses use customer personas to target their ideal customer. As freelancers and small business owners, we’re also selling a service - our skills and expertise. But have you thought about your "ideal client"? Are you marketing to them?
If ever there was an example of a design entrepreneur, then Marie Poulin is that example. She's already enjoyed a successful freelance career, working with clients that most would give parts of their anatomy to collaborate with. But now Marie is embarking on a different path, the lesser traveled road of products. Marie recently took the time to tell us all about it. Grab a coffee and enjoy the interview.
As freelancers, it can be increasingly difficult to sit down and focus on the ever-growing to do lists. Especially with the constant connectedness of today. Social media, email, and the latest iDevice can easily grab your attention from your current project. While each of those elements are important to a business’s success, there is a time and a place. That being said, here are some tips I hope you’ll find helpful in this new year to help you remain focused and present!
If you’re anything like me then you probably devour educational material. There are an abundance of resources out there for freelancers, but sometimes nothing beats getting away from the desk and sitting down with a good book. So whether you’re a designer, developer, student, social media or sales consultant, check out our collection of 15 books every successful freelancer should read. If there are any books you feel should be on the list, be sure to leave a comment below. All excerpts are taken from the books' sales pages. Stop thinking like a freelancer Author: Liam Veitch. Read? Not yet....
There are so many elements that go into writing a successful sales proposal. You need to understand your client’s problem. You need to offer a solution that shows you understand their problem. You need to price your proposal in such a way that your client can see a clear ROI on their investment. And lastly you need to show how their business will benefit from working with you.