How branding can help your freelance business

Going head-to-head with established freelancers can be a daunting prospect. How do you get clients to notice you and then choose you over a competitor? Regardless of your experience, a brand can help set you apart from the crowd, make you memorable and lend credibility. If it’s targeted at the right clients, it might just help land you that first freelance contract.

The art of empathy: how to win a client with a single consultation

Have you ever felt like you're sending off proposals into the darkness? You're kind of doing the right thing and following all the standards. It's not a cold sale — your potential client clearly has an immediate need. But for some reason you already know that you're not going to land this gig. What's the problem?