I recently had the displeasure of taking a trip to Ikea. I do my best to limit these trips to once or twice a year. It is not one of my favorite places, I loathe Ikea, truly.
In our endless search for the perfect client we inevitably send out a lot of proposals, lots and lots of proposals. But how many of them are winners? We invest valuable time in writing and designing them, time that we hope will further our careers as designers and help to take us closer to creating the perfect pitch and a winning proposal.